"The Internet is a medium for direct marketing as opposed to conventional advertising.
"Drive qualified traffic to your establishment
"Go one up on your competitors.
"Increase your website's search engine ranking.
"Listing your company gets you in search engines and stay in them.
"Extra traffic from search engine results.
"Paid listings have priority over free listings in the searchable database
"Banner advertisements are effective attention catching mechanisms
"Get priority placing on major search engines.